AB YACHTS AND MAIORA WELCOME NEW HEADS OF SALES ROY CAPASSO AND DANIELE CARONNA
AB Yachts and Maiora, leaders in the luxury superyachts sector, are thrilled to announce the arrival of Roy Capasso and Daniele Caronna as new Heads of Sale.
This is the beginning of a new chapter for Next Yacht Group, reflecting its commitment to the promotion of its prestigious brands, comprising distinctive product lines and embodying different ways of interpreting life at sea. The Group's new strategic course aims at making the two brands even more easily recognisable and exclusive, as well as promoting the new models in both ranges on the market - hence the decision to further strengthen the salesforce just at the start of the boat show season.
Roy Capasso is joining AB Yachts and will inject the brand with his dynamic, enthusiastic vision. His over twenty years' career, including as CEO of Club Swan Yachts and as Nautor's Swan's Regional Director, attests to his deep knowledge of the yachting industry and of international sales strategies. Not to mention his experience as Cantieri di Baia's Marketing & Sales Manager, which makes him just the perfect fit with AB Yachts' core values of performance and innovation. Powerboat P1 World Champion, Roy will bring to AB Yachts not only his extraordinary expertise, but also his passion for speed and innovation - values that AB Yachts proudly embodies. "To me, AB Yachts is the perfect synthesis of performance and comfort; my goal is to perfect it even more, so as to offer our clients an unparalleled experience", says Capasso.
Daniele Caronna will be taking the position of Head of Sales for Maiora, with a strong focus on tradition and exquisite craftsmanship. Having a solid background including key roles in leading companies, such as Sales Director Yachts at Sanlorenzo, Sales Director at Monte Carlo Yachts, and After Sales Director and subsequently Technical Director at Azimut Yachts, Daniele will contribute his strategic vision centred on customer care and product customisation. Thanks to his past experience as Sports Director and CEO of a Formula 1 Team and his Degree in Naval Engineering from the University of Genoa, Daniele has a unique insight into how precision and technological innovation can be applied to design and superyacht building. "Maiora is a brand that epitomises Italian artisanal excellence. I will be committed to further improving upon these excellent standards, making sure that every Maiora yacht exceeds the expectations of our demanding clients in terms of quality, comfort, and customisation", comments Caronna.
“Both managers will therefore play a vital role in upholding the strategic positioning of both brands and of the AB Yachts and Maiora new product lines on the relevant markets", state Next Yacht Group Headquarters.
New Heads of Sales Capasso and Caronna will be present - together with Sales Director Giacomo Benelli and the entire Sales and Marketing Team - at the forthcoming boat shows in Cannes (10th–15th September), Genoa (19th–24th September) and Monaco (25th- 28th September), where AB Yachts and Maiora will be displaying their latest models and where sector professionals, clients, and sea lovers will be able to meet the new key members of our teams in person.
www.abyachts.com
www.maiora.it
For further information:
AB Yachts and Maiora Press Office – Isabella Picco
press@nextyachtgroup.com